RESUMEN
Purpose>This study aims to highlight the potential of digitised historic newspapers.Design/methodology/approach>This paper is a review of digitised historic newspapers as a primary source for marketing historians. It provides a survey of what is available internationally free of charge to the user. It also includes examples of the use of digitised historic newspapers drawn from the author’s own research.Findings>The paper reveals the huge potential for marketing historians of what is now available in a growing number of countries across the world. Much of this material is available free of charge to researchers with a connection to the internet.Originality/value>To the best of the author’s knowledge, this is the first paper to explore digitised historic newspapers as a primary source for marketing historians.
RESUMEN
Discussion following the presentation focused on two main points: learning about the availability of archival sources can help researchers improve the rigour of their work through access to primary sources;and learning about archival sources can inspire additional research topics. [...]this special issue was born. A version of the LAC conference paper by Campbell, Griffin and Elliott is included in this special issue. Since the call for papers for this special issue was issued, the world has had to learn to cope with the impact of the Covid-19 virus. Since at least the mid-1990s, many official and personal records have been “born-digital”.